Neighbours Monthly Giving Program

Developed from a brief provided by Blue North, Neighbours is a proposed monthly giving identity for Canadian Lutheran World Relief. The idea centres on being there for people as they recover, rebuild and move forward—not only when a crisis makes headlines.

I developed the visual identity and its application across a range of campaign materials. The wordmark carries the idea at its simplest; an expanding ripple motif gives it room to grow across photography and layouts while keeping the campaign recognizable. The work shown here is a design concept, not a launched CLWR program. Portfolio imagery includes AI-generated illustrative scenes.