6SIGMA DESIGN • TYRONE FONSECA
Design built around the message.
At 6sigma design, I create publications and campaigns for nonprofits, agencies and brands. My work spans annual reports, fundraising direct mail, catalogues, branding and digital communications. I bring art direction, design and production together to make complex information clear and help each project connect with its audience.
SELECTED WORK
Save the Children
Annual Report
Art Direction, Design and production
Developed with RKD Direct
Annual Report · Editorial Design · Information Design
The 2023 report brings program results, advocacy, financial information and children’s stories into one clear publication. Typography, photography and Save the Children’s signature red connect the varied content to its established brand.
AirGenuity
Brand
Creative Direction, Design and production
Brand Identity · Stationery · Collateral · Interface
Brand development for AIRGENUITY, a high-tech HVAC company specializing in advanced clean air solutions for Level 4 laboratories in medical, government, and academic settings. The brand reflects precision, innovation, and trust—core values essential to environments where safety and performance are critical.
The Littlest Hobo
Pitch book
Creative Direction, Design and production
Brochure · Collateral
A pitch book series for a proposed revival of The Littlest Hobo, balancing the original show’s familiarity with a contemporary concept tailored for urban, rural and international audiences.
Save the Children
Holiday Catalogue
Art Direction, Design and production
Developed with RKD Direct
Annual Report · Editorial Design · Information Design
Art direction and design for Save the Children’s catalogue giving program, developed with RKD Group across print, web and email from 2009 through 2025.
Grenada Diplomatic Service
Stationary
Art Direction, Design and production
Stationery Design · Branding
Identity and stationery for Grenada’s diplomatic offices in Toronto and Brussels, using the nation’s colours in two distinct ways—from restrained accents to a watercolour view of St. George’s.
Neighbours Monthly Giving Program
Brand Development
Art direction, design and production
Developed with Blue North
Brand Identity · Logo Development · Brand Guidelines
Neighbours is a proposed monthly giving identity for Canadian Lutheran World Relief, developed from a brief provided by Blue North. The concept uses a distinctive wordmark and expanding ripples to express how sustained support reaches beyond a single moment of need.
ABOUT
6sigma design & Tyrone Fonseca
Before starting 6SIGMA, I managed design studios in pharmaceutical advertising and at Carlson Marketing Group. That experience still informs how I balance the creative work with deadlines, budgets and the practical details of production. Today the studio is deliberately small: clients work directly with me, and I bring in collaborators when a project calls for additional expertise.
6SIGMA design is my independent graphic design practice, established in 2002. I work with nonprofits, agency partners and businesses on publications, fundraising campaigns, brand identities and digital communications. My involvement can run from concept and art direction through design, production and delivery.
CONTACT
Let’s talk.
Have a project or opportunity in mind? Send me a note with the basics and I’ll get back to you directly.