2015 Ford Stampede Identity

2015 Ford Stampede

The Ford Stampede has grown out of what was the largest all Ford Mustang show in Canada to include all models of Ford cars. We developed an identity for the new show that referenced the Ford brand and retro typography. The program included a website and email campaign to drive registration. The 2015 show exceeded expected participation by 20% and the new online registration and payment system greatly reduced the work put in by the all volunteer organizing committee.